Adwanted J-ET

Trading system

Commissioned by the UK radio industry, Adwanted J-ET was originally developed to deliver single-source Post-Campaign Accountability, make radio easier to buy and sell and to increase share of spend. It is now a fully automated audio trading system used by media owners, media agencies and creative agencies. Over 95% of UK ad campaigns are traded through the system.

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For the last eighteen years J-ET has been handling over 90% of all national radio advertising. It has brought genuine ROI to the radio industry year after year and continues to be supported around the clock by Adwanted’s highly rated client service team.

It has a regular user base of about 600 buyers and sellers – J-ET’s client list includes all the major radio groups in London, Manchester and Scotland plus the leading media agencies in each region.

What Adwanted J-ET provides:

Centralised campaign data for analysis and reporting; unique campaign identifier (JCN)
Extensive reporting functionality providing post campaign analysis by spot, day, week, day part, reach, ratings and more by single or multiple campaign/brand/client
Transfer of plans, proposals and bookings directly between J-ET and your planning system
Integrated link to Finance systems (e.g. Media Ocean, Sage)
Copy Instructions delivery system to creative agencies increasing
Mobile version so keep in touch wherever you go
Increased speed and efficiency of trading and comms
Reduction in duplication and human error
Electronic audit trail (Incl. Order Approval) including all communications by campaign
Reduction of post-campaign enquiries for both parties.
Provision of data for RadioGauge, the award winning, ongoing radio advertising measurement tool.