PLUG AND PLAY CRM FOR ADVERTISING SALES DEPARTMENT
Media CRM is a customer relationship management software that is perfectly adapted to the business of advertising agencies. It enables your sales representatives to develop their media agency and advertiser portfolios, and your sales managers to monitor the activity of their teams.
The interface and functionalities of Media CRM are adapted to the business and commercial processes of advertising sales houses. It allows us to reference media agencies and advertisers, to define mandated links, to create commercial actions, and to enter mono and multimedia quotes.
Media CRM allows your sales teams to organize their customer’s portfolios, ensure a rigorous follow-up of sales actions, enter their reports, and draw up quotes. They thus manage the “sales pipeline” up to the validation of contracts. As soon as the campaigns are created in the Media Pilot reservation system, your teams can continue to follow them from Media CRM with the details of the amounts invoiced.
Media CRM provides real-time access to the essential data of Media Pilot, which shares the same repository. Users thus have access, according to their profiles, to detailed statistics on their customers’ turnover. They can also monitor the progress of sales objectives.