SOFTWARE TO DRIVE YOUR ADVERTISING CAMPAIGNS
Media Pilot manages all types of media (television, radio, press, digital, non-media) and advertising campaigns (classic, sponsorship, special operations, cross media…). Within a single database, Media Pilot references all the information necessary for the activity of the advertising agencies (clients, media, rates, sectors, audiences, technical elements…) and enables the key stages of their advertising campaigns to be managed. Media Pilot offers more than 500 functionalities and a configuration adapted to the organization of each advertising network.
Media Pilot allows you to plan single media, multi-media, or multimedia campaigns. Numerous automation features speed up and make the processing faster and more reliable (placement of preferential spots, placement of gratis, mass modification of spots, calculation of GRP, and CGRP…). The Planning, Distribution, and Sales Administration teams can thus plan, optimize, distribute, and invoice advertising campaigns in compliance with the contractual conditions negotiated with media agencies and advertisers.
In an ever-changing advertising ecosystem, Media Pilot offers regular updates and a highly flexible parameterization module to meet user needs. The software allows you to design and deploy all types of commercial offers. Media Pilot also guarantees you the respect of technical standards (EDI, dematerialization of messages…), market conventions (pige Kantar, PRICAT…), and legal obligations (Sapin 1 and 2 law, time quotas, copyrights…).
Media Pilot is based on an open technical architecture and numerous “web services” to integrate perfectly into the market ecosystem. It communicates with third-party systems for media planning, spot allocation, yield management, broadcasting, accounting, and business intelligence. Media Pilot is also integrated into the information system of each advertising network.