MEDIAPILOT encart

MEDIA PILOT

SOFTWARE TO DRIVE YOUR ADVERTISING CAMPAIGNS

Media Pilot manages all types of media (television, radio, press, digital, non-media) and advertising campaigns (classic, sponsorship, special operations, cross media…). Within a single database, Media Pilot references all the information necessary for the activity of the advertising agencies (clients, media, rates, sectors, audiences, technical elements…) and enables the key stages of their advertising campaigns to be managed. Media Pilot offers more than 500 functionalities and a configuration adapted to the organization of each advertising network.

Manage your mono and multi-media campaigns

Media Pilot allows you to plan single media, multi-media, or multimedia campaigns. Numerous automation features speed up and make the processing faster and more reliable (placement of preferential spots, placement of gratis, mass modification of spots, calculation of GRP, and CGRP…). The Planning, Distribution, and Sales Administration teams can thus plan, optimize, distribute, and invoice advertising campaigns in compliance with the contractual conditions negotiated with media agencies and advertisers.

Anticipate market developments

In an ever-changing advertising ecosystem, Media Pilot offers regular updates and a highly flexible parameterization module to meet user needs. The software allows you to design and deploy all types of commercial offers. Media Pilot also guarantees you the respect of technical standards (EDI, dematerialization of messages…), market conventions (pige Kantar, PRICAT…), and legal obligations (Sapin 1 and 2 law, time quotas, copyrights…).

Stay connected

Media Pilot is based on an open technical architecture and numerous “web services” to integrate perfectly into the market ecosystem. It communicates with third-party systems for media planning, spot allocation, yield management, broadcasting, accounting, and business intelligence. Media Pilot is also integrated into the information system of each advertising network.  

They trust us

LOGO TF1 PUBLICITE
LOGO BEIN REGIE
LOGO AMAURY MEDIALAND
``Media Pilot helps us in the follow-up of the campaigns and brings security because many tasks previously carried out manually are now automated.``
Florence BIANCARDINI Director of Radio Programming and Broadcasting
LOGO TF1 PUBLICITE
``Media Pilot is the most complete and best-suited stand-alone software for a leading production house.``
Thierry CZERWIEC Director of Planning and Broadcasting
``As a manager, I just want a high-performance system that works, which has always been the case with Media Pilot. ``
Vincent BUFFIN CEO
LOGO KETIL MEDIA

Additional software

Combine Media Pilot with Media CRM, the Plug And Play CRM for advertising sales department.

Media Pilot Digital allows you to control the key stages of your digital and non-media advertising campaigns.

A DEMONSTRATION IS BETTER THAN A LONG SPEECH

Let us know your needs, choose the tools that interest you and our team will make a personalized demo for you!