Targeted TV Advertising
What’s in it for you, and them?
With targeted TV advertising providing one of the most significant new revenue opportunities for both platform operators and broadcasters this decade, this webcast considers how you build the foundations for successful, sustainable and frictionless targeted TV advertising offerings. A key part of the discussion is how platform owners and content providers can work together to enable ad replacement within premium inventory at a scale that advertisers are interested in – and why they should do it.
Overcoming the top 5 challenges in server-side IP ad insertion
P Video unleashes the power of advertising, enabling addressable ads, pinpoint targeting and higher revenues. But server-side advertising, powered by manifest manipulation, brings with it unique challenges when trying to deliver a “Real TV” experience.